Assessing Amazon Fire Phone – An Assistive Technology Perspective:
I can write a three page essay on why the sales figure for the Amazon Fire Phone has been so dismal, but it’s a combination of poor market research, failure to understand smart-phone eco system, mediocre software development and of course, pricing. The reason why pricing isn’t the most important factor is because, all other things being equal, people were perfectly willing to spend $600+ on LG G Flex on December 2013, Galaxy Note 3/LG G3 on June 2014, and Galaxy Note 4 and iPhone 6 in January 2015; Releasing in July 2014 as an AT&T exclusive, Fire phone with its October 2013 specification (Snapdragon 800/13 MP camera with optical stabilization) was a very late entrance to the game. It has the same specification as my LG G Flex (minus the optical stablizer), and I already bought my G Flex in February that year, there was no reason for me to buy the almost exact same phone, unless Amazon gives me some serious incentive. Well, the incentive came last week (January 7, 2015) Amazon put